Our new brand design is designed to stay. It’s dynamic, colorful, and easy to use. It allows for flexibility without weakening what makes our brand strong and recognizable: our iconic logo, the Henkel colors red and white, and a unique and highly flexible new typeface make our brand instantly recognizable.
The diversity of Henkel – its businesses, its products, and its people – has always been key to our success. This is what our brand should feel like as well. That’s why we are opening up a world of colors, introducing a next-generation typeface, and tapping into the endless opportunities of digital artwork.