Discover the brands and technologies from our business units Adhesive Technologies and Consumer Brands.
Express true colour identities. 100% customisable – stay subtle or be bold – the possibilities are endless.
Chroma ID offers a semi-permanent mix and tone colour system, with integrated Bonding Technology and exceptionally caring formulas. Colourists can use their creative expertise to mix a completely personalised tone for each individual client. Using Chroma ID, salons can offer a full menu of in-salon colour services.
Chroma ID's semi-permanent formula offers endless colour opportunities, without damaging the hair. The integrated Bonding Technology provides intense care by enforcing structural bonds in the hair shaft, whilst the Low Salt Technology maximises the pigment available to the hair, to improve penetration and enhance colour results. Keratin and Panthenol finish to provide in-depth care and seal the outer cuticle.